AWAKE Chocolate is leaving ~$225K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for AWAKE Chocolate
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: AWAKE20 takes 20% off your first bite
Preview Text: 20% off your first order, no travel mug required
HERO MODULE
Hero Approach: Direct
H1: Caffeine You Can Eat
Subhead: 20% off, code inside
Cta Button: Grab Your Bites
MODULE 2: TRANSITION COPY
You've got 14 days to use code AWAKE20 at checkout. Here's what to spend it on.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: The Bites Worth Waking Up For
Dark Chocolate Bites Smooth, sophisticated, half a cup of coffee in one square
Caramel Chocolate Bites Buttery caramel inside creamy milk chocolate, caffeinated
Peanut Butter Chocolate Bites Rich milk chocolate, real peanut butter center, energy included
Milk Chocolate Bites The classic, for anyone who just wants chocolate that actually works
Milk Chocolate Variety Pack Milk, Caramel, and Peanut Butter so you can figure out your favorite
Dark Chocolate Variety Pack Dark, Salted Caramel, and Salted Almond for the dark chocolate crowd
2
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Back in 2012, three of us were working at PepsiCo when we kept running into the same problem. People wanted an afternoon energy boost but they didn't want another coffee or a can of something that tasted like a science experiment.
So we asked the obvious question nobody had bothered to answer: why can't the thing that wakes you up actually taste good?
We built AWAKE around that idea. Real chocolate. Real caffeine. No compromise on flavor. We even pitched it on Dragon's Den and walked away with a deal. It felt like proof we were right.
Then 2020 happened. COVID nearly shut us down entirely. I won't sugarcoat it. There were real moments where we didn't know if we'd make it through.
But we did. And honestly, coming out the other side made us more sure than ever that what we built matters. People still needed energy. They still wanted something that tasted good. Nothing about that changed.
More than a decade in, and this is still what gets me out of bed in the morning (besides, well, the chocolate).
If you haven't tried AWAKE yet, now's a good time. Use code AWAKE20 at checkout for 20% off your first order. It's good for the next 14 days.
Hit reply if you have questions. I actually read these.
– Adam
Founder and CEO, AWAKE Chocolate
3
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INBOX MODULE
Subject Line: Caffeine that actually tastes like something
Preview Text: Eight things most energy products won't tell you
HERO MODULE
Hero Approach: Curiosity
H1: Not Your Average Boost
Subhead: Here's what sets AWAKE apart
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Most functional snacks make you choose between something that works and something that tastes good. AWAKE was built so you don't have to.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Eight Reasons the Chocolate Does the Work
Infographic: Checklist
- 50mg of caffeine per bite. Roughly half a cup of coffee, in one small square
- Taste came first. Flavor was never sacrificed to make the formula work
- Fairtrade Certified. Fair pay for every supplier in the chain
- Non-GMO Verified and Gluten Free. No shortcuts in the ingredient list
- No artificial colors or flavors. What's in the box is what's in the chocolate
- 70 calories or less per bite. A guilt-friendlier way to stay sharp
- Individually wrapped. Pocket-ready, no lid to lose, no bag to reseal
- Subscribe and save 18%. For when you stop thinking of it as a treat and start thinking of it as a habit
Products Shown
- Dark Chocolate Bites. Where it all started, 861 reviews deep
- Caramel Chocolate Bites. The one people reorder most
- No Sugar Added Almond Sea Salt Dark Chocolate Bites. For the clean-label crowd
4
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INBOX MODULE
Subject Line: You signed up but haven't tried it yet
Preview Text: 20% off, nine days left on the clock
HERO MODULE
Hero Approach: Direct
H1: Code's Still Good
Subhead: Don't let 20% off expire unused
Cta Button: Use It Now
MODULE 2: TRANSITION COPY
Your welcome discount is still sitting there. Nine days left to use AWAKE20 at checkout.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Pick Your First Bag
Dark Chocolate Bites The one with 861 reviews and zero apologies for being this good
Caramel Chocolate Bites Buttery caramel, milk chocolate, caffeine: a strong argument
Milk Chocolate Variety Pack Try Milk, Caramel, and Peanut Butter before committing to a favorite
Peanut Butter Chocolate Bites For anyone who thinks peanut butter makes everything better (correct)
Mint Dark Chocolate Bites Cool mint plus dark chocolate, for the person who has opinions about this pairing
Dark Chocolate Variety Pack Dark, Salted Caramel, and Salted Almond for the serious dark chocolate side
5
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INBOX MODULE
Subject Line: Still reaching for the can?
Preview Text: What you're actually trading when you grab a can instead
HERO MODULE
Hero Approach: Question
H1: Coffee or Chocolate?
Subhead: See how they actually compare
Cta Button: Make the Switch
MODULE 2: TRANSITION COPY
Most people don't realize what they're giving up when they reach for the usual options. This makes the choice pretty clear.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: AWAKE vs. The Usual Suspects
Infographic: Table
- Format | AWAKE: Individually wrapped chocolate bite | Competitor: Canned drink or pill
- Taste | AWAKE: Premium chocolate, flavor first | Competitor: Functional aftertaste, often artificial
- Caffeine | AWAKE: 50mg (about half a cup of coffee) | Competitor: Often 80–200mg, no easy throttle
- Ingredients | AWAKE: Non-GMO, no artificial colors or flavors | Competitor: Frequently loaded with additives
- Certifications | AWAKE: Fairtrade, Gluten Free, Non-GMO Verified | Competitor: Rarely third-party certified
- Portability | AWAKE: Fits in your pocket, no liquid, no mess | Competitor: Needs a can, a bottle, or a cup
- Calories | AWAKE: 70 or less per bite | Competitor: Typically 100–200+ per serving
- Price feel | AWAKE: Subscription saves 18% per order | Competitor: Same price every time, no loyalty benefit
Products Shown
- Dark Chocolate Bites. The one that started the whole category
- Caramel Chocolate Bites. Smooth enough to replace the afternoon latte
- Milk Chocolate Variety Pack. Easiest way to find your go-to flavor
6
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INBOX MODULE
Subject Line: 861 people reviewed the dark chocolate
Preview Text: On taste, energy, and ditching the travel mug for good
HERO MODULE
Hero Approach: Direct
H1: Real People. Real Results.
Subhead: What they said after the first bite
Cta Button: Join Them
MODULE 2: TRANSITION COPY
Don't take our word for it. Here's what customers said when we asked.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What They Said (Unedited)
Infographic: Numbered List
- 1. On actually working: "I use 2 pcs. Instead of my afternoon coffee when going to the office. This way I don't need to carry my coffee mug or buy expensive coffee. It tastes great and can also be an invigorating snack.". Adriana
- 2. On no jitters: "Everyone who grabbed one commented on how it perked up their minds but did not make them feel jittery. Taste delicious! What is better than chocolate and coffee? NOTHING!". Leon R.
- 3. On portability and driving: "Very handy on a long drive since they wake you up without a ton of fluid. One lasts a long time. And no jitters.". Mary
Products Shown
- Dark Chocolate Bites. 861 reviews, the one that built the reputation
- Caramel Chocolate Bites. 840 reviews and still the most-reordered
- Peanut Butter Chocolate Bites. 316 reviews and climbing fast
7
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INBOX MODULE
Subject Line: AWAKE20 dies at midnight tonight
Preview Text: After that, it's gone. No extensions.
HERO MODULE
Hero Approach: Direct
H1: 48 Hours Left
Subhead: AWAKE20 disappears at midnight
Cta Button: Use the Code
MODULE 2: TRANSITION COPY
Code AWAKE20 takes 20% off your first order. It expires in 48 hours. No extensions, no reissues.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Last Chance to Grab These
Dark Chocolate Bites. 861 five-star reviews and the product that started the category
Caramel Chocolate Bites Buttery, caffeinated, and the one most people end up reordering
Peanut Butter Chocolate Bites Rich milk chocolate, real peanut butter, 50mg caffeine
Milk Chocolate Variety Pack Pick your flavor now so you know what to stock up on later
No Sugar Added Almond Sea Salt Dark Chocolate Bites Dark chocolate and sea salt with no sugar added
Dark Chocolate Variety Pack Three dark flavors, one bag, easy decision
8
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Hey,
I noticed you haven't used AWAKE20 yet, and I wanted to reach out before it expires today.
No pressure at all. If the timing isn't right, or if you're still on the fence, that's completely fine. I'd rather you take your time than grab something you're not sure about.
But if the reason you haven't ordered is because you have a question. About flavors, about caffeine levels, about whether these actually work for someone who doesn't love coffee. Just hit reply. I'm happy to help figure out what makes sense for you.
And if you're one of those people who just needs one more nudge: the code is AWAKE20, it's 20% off your first order, and it disappears tonight. After that I can't bring it back.
Either way, glad you found us.
– Adam
Founder and CEO, AWAKE Chocolate
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.